5) Integrating the Traditional Culinary Booklet of South Sumatra could encourage the awareness to learn traditional culinary of South Sumatra. 4) Integrating a culinary booklet was needed since there was only a booklet related to South Sumatera in general. 3) Booklets that are remade only once a year with almost the same topic and only updated. 2) developed English culinary booklet is important to help South Sumatra promote well because most of its employees already have an intermediate level of English.

The result of the need analysis showed that: 1) booklet material was important to support the region’s promotion. The needs analysis performed included TSA, deficiency analysis, PSA, and strategy analysis. The data were analyzed both quantitatively and qualitatively. The sample of this study was stakeholders’ and staff at South Sumatera Culture and Tourism office. The data were obtained through the use of a questionnaire and semi-structured interviews. This research aimed to determine the Domestic and Foreign Promotion at the South Sumatra Culture and Tourism Office needs in booklet development based on South Sumatra culinary.

South sumatra tourism